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As masterfully illustrated by Johan Huizinga in “Homo Ludens” games are the basis of human culture. All aspects of society can be described (or simulated) as a game. With our company we have successfully used game design in many fields creating services, products and educational brands for major private companies such as IBM (Historia Ludens) and public entities such as the Puglia Region (EcoWarriors) and INAIL (ScacciaRischi). At the academic level we have also created a multidisciplinary research project that aims to investigate the theory and practice of game and videogames development (Videogames and High Culture).